Sage - Elite

We were excited to join the powerhouse team on Sage “Elite”, a new VCCP campaign directed by Nicolai Fuglsig through MJZ. The 60-second spot follows two professionals for whom “good is never good enough” — a story that needed a score building from steady, pressure-cooker tension to a finale that evoked a feeling of accomplishment through high-performance and drive.

We kicked things off with a brooding, pulsating beat to suggest time ticking by, making sure to maintain an organic feeling throughout. Ramping in intensity after the lightning strikes, we evolved things as naturally as possible, developing a sense of optimism rather than stress and tension. Moving naturally from the track’s brooding beginnings to its confident finish, our score helps drive home that feeling of unbreakable spirit, turning obstacles into opportunities.